Friday, September 2, 2011

Amy's Old School Tips September Merchandising

The Etsy September Merchandising Blog can be viewed in its entirety online. However, here are some highlights from it! !

First off there have been some changes to Etsy. Searching is no longer sorted by the most recently listed items. It is now listed by relevancy to the word/words typed in the search box. This helps buyers see exactly what they are seeking and also helps many shops show up in the search rather than one shop possibly dominating the field. It also helps items that are older in your shop but still relevant show up!

September is the time to get your holiday items listed! Etsy’s “holiday” season encompasses all aspects of Halloween, Thanksgiving, and the classic December gifting holidays: Christmas, Hanukkah, and Kwanzaa.  Septembers main focus will be on Fall and Halloween so be sure to create treasuries with these themes to get the most notice! 


"Halloween searches are in their prime right now. Particularly popular at this time is decor, party supplies, full costumes and accessories (both baby and adult), jewelry, pumpkin decorating ideas, DIY kits, treats and treat alternatives, and the darker side of Etsy. Get in the game by listing your full Halloween line now."

Vintage Red Bandit Villian Mask Rubies  By: DoNotDestroy

Vintage southern belle gown dress By: Vintage Runway

Atomic Salem Streamline Tricorne - Mandarin Orange 

Cups w/ Saucers By: Susabella Brownstein

Also trending for Halloween are:
  • wizards and wizardry 
  • magic
  • owls
  • vampires
  • mysticism with the release of the final chapter of Harry Potter and the Deathly Hallows.


"Seasonal shift in weather, colors, and activities. Think autumn home decor, entertaining, woodland motifs and nature’s symbols. Harvest themes encompass fall planting, preserving the summer garden’s bounty, rustic farm references, and fall food favorites. Tagging tip: Autumn” is a more global seasonal association than the more American-based “fall” term; try including both as descriptive words."

Linen Tablecloth Pennsylvania Dutch Folk Art floral birds hearts houses 


Vintage Salt and Pepper Shakers 50s Pine Cone Theme 

By: Now Vintage

Fall Fashion
"Entering the height of 2011 fall fashion in clothing, accessories, and jewelry. More specifically, key basics, layering elements, the introduction of winter accessories and outerwear components, thick fabrics and rich leathers, autumnal tones, vintage boots and heavy-weight all-weather bags."

Vintage Boho Orange-Red Suede Fold Over Slouchy Boots By: ChicVintageWear

Vintage Mod Chenille Floral Tapestry Large Tote Bag  By: ChicVintageWear

Vintage Leather Trench Coat By: LoverlyVintage

Also trending in fashion are: 
  • Plaid
  • polka dots
  • tribal and snakeskin patterns
  • lace embellishments
  • Feathers
  • menswear
  • blazers
  • vests
  • jackets
  • oxfords
  • vintage boots.

"Coinciding with our Halloween promotions, unconventional approaches to pulling off a creative event will have their time to shine. Don’t forget to stay a step ahead for brides currently planning and shopping for 2012 winter and spring weddings."
  • Handmade and Vintage variations on the wedding dress
Pantone’s color trend report for fall 2o11 includes quarry, cedar, and teal greens, nougat and coffee browns, orchid and phlox purples, bamboo mustard yellow, honeysuckle pink, and ember-glow coral. We’re also noticing interest in turquoise, rustic fall colors, jade greens and mustard's.

Letters, Numbers, and Symbols
Large vintage signage letters, letterpress blocks, monogram housewares, and typewriter keys.

It is a good idea to update your tags to fit the current themes and trends being searched for on Etsy. This will help keep you be relevant searches, treasuries and especially in sales! What are you looking forward to this fall? 

1 comment:

  1. good resources in Fashion Merchandising.
    We the INIFD has also produced star designers who have designed for movie Jodha Akbar, Balaji Telefilms,Prince Charles, Amitabh Bachhan, Shahrukh Khan,Angelina Jolie and all top stars including the Set Designs for bollywood superhits ‘Vivah’ & ‘Apne’.



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